Beat the Bug is a health and wellbeing content programme by Intelligent Health, the creators of Beat the Street. Beat the Bug helps people combat Coronavirus and reduce pressure on the NHS by staying active, connecting with individuals and communities, reducing stress and boosting immunity. At Intelligent Health, we are committed to maintaining the trust and confidence of our users. Intelligent Health will never sell, rent or trade email lists or personal data with other companies and businesses.

In order to be clear and transparent, this Privacy Policy provides lots of detailed information on when and why we collect your personal information and how we use it.

For more information contact:

What data does Intelligent Health collect?

Website Monitoring

When someone visits we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site.

This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.


We use a third-party provider, Appzi, to collect Feedback on our website. For more information, please see Appzi Privacy Policy here.

Beat the Bug Marketing

As part of the registration process for our email newsletter, we collect your name, email address, age and gender. We will send you weekly emails with tips on how to stay healthy, connect and stay up to date on what is happening.

We don't rent or trade email lists with other organisations and businesses. Intelligent Health will delete all data 14 months following sign up.

Intelligent Health uses a third-party provider, MailChimp, to deliver the Beat the Bug newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. Mailchimp servers are located in the United States. Because Mailchimp certifies to the Privacy Shield framework, they can lawfully receive EU data. As Intelligent Health is located within the EU and uses Mailchimp to market to individuals in the EU, we comply with Section 20 of Mailchimp’s Terms of Use and Section 5(E) of Mailchimp’s Privacy Policy. These sections include important information about how Mailchimp treats EU data. For more information, please see Mailchimp’s Privacy Policy here. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing

Who will my data be shared with?

Beat the Bug is delivered by Intelligent Health who will access data for the reasons stated above. Additionally, to help deliver the programme, your data may be shared with the following:

Mailchimp - your name and email address will be shared with Mailchimp to issue email newsletters on a weekly basis. View Mailchimp’s Privacy Policy here.

Access to your personal information

You are entitled to view, amend or delete the personal information that we hold. Email your request to the Beat the Bug team via

Intelligent Health Reading Enterprise Centre
University of Reading
Earley Gate
Whiteknights Road

Changes to this privacy notice

We keep our privacy policy under regular review and we will place any updates on this webpage. This privacy policy was last updated in April 2020.